WHO Baby Friendly Hospital Initiative

Thanks to the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF), a worldwide program, the WHO Baby Friendly Hospital Initiative was initiated in 1991 to help promote and support breastfeeding all starting from within hospitals and birthing centers. It was created to help mothers leave hospitals equipped with knowledge and material necessary to aid them in having a successful breastfeeding experience at home. Hospitals and birthing centers that apply the Ten Steps to Successful Breastfeeding and the International Code of Marketing of Breast-milk Substitutes are recognized for encouraging proper feeding care for mothers and infants.

The WHO Baby Friendly Hospital Initiative includes training for maternity hospital employees and audit processes, among many other tools designed to endorse appropriate feeding techniques which further advances the bond between mother and child. It is an all around amazing program that not only facilitates team work within hospital staff, but also has an end result that promotes a solid relationship between mother and baby. As a mother, you know more than anyone that breastfeeding is a huge factor in helping you grow closer to your little one. If you want to learn more about the WHO Baby Friendly Hospital Initiative, click here.

Aeroflow Breastpumps can also assist in helping foster your relationship with your little one. Whether you exclusively breastfeed or just once in awhile, chances are you will be in need of a breastpump. Did we mention a breastpump really comes in handy when you need that date night with your honey and need to store some milk for the sitter? At Aeroflow Breastpumps, we offer only the best breastpump brands on the market including but not limited to Medela, Ameda, Spectra, Hygeia, and Tomy.

Ready for some good news? You could receive a double electric breastpump shipped right to your front door for free. Part of the legislature under the Affordable Care Act, enacted in 2010, allows for most insurance plans to cover breastfeeding equipment and supplies. The only work we ask of you is to take a couple of minutes to complete our simple online Qualify Through Insurance form on our website. A representative will then verify your benefits and then give you a call to go over your breastpump coverage information. Because we are trained on all of our products, we will also guide you on which breastpump is perfect for you and your new family.

Thousands of mothers just like you have gotten their free electric breastpump through us by completing a few simple steps, so why don’t you hop on board and see if you’re eligible today? Click here to get started. If you need more immediate assistance, give us a call directly at (844)867-9890.


Information provided in blogs should not be used as a substitute for medical care or consultation.

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At Aeroflow Breastpumps, our mission is to improve health outcomes for new and expectant mothers throughout their pregnancy, postpartum recovery, and breastfeeding journey by making it easy to receive the very best medical equipment and supplies for each unique stage of motherhood.