Some women experience nipple pain during breastfeeding. This can be treated by skin therapy solutions with all natural ingredients that nourish the skin. Lanolin is a very popular cream that works to soothe and heal the skin around the nipple to prevent discomfort. Nipple shields are also very effective when it comes to pain or discomfort during breast pumping — the shield can help with latch issues, inverted nipples and problems with overactive let-down.