Celebrating & Supporting Every Journey during
Breastfeeding Awareness Month
August is Breastfeeding Awareness Month, a time to advocate for better support and more honest conversations. This month, and every month, we celebrate whatever breastfeeding looks like for you—in all its messiness, strength, joy, and challenges.
Get support and share your breastfeeding journey with us, all month long.
Learn more about why The US Breastfeeding Committee (USBC) started Breastfeeding Awareness Month and this year’s theme: RISE—resilience, interdependence, self-determination, empowerment.
Breastfeeding Moms Need Support
Moms are committed to breastfeeding, despite experiencing challenges throughout their journeys.
A recent Aeroflow Breastpumps survey* found:
Over half (56%) of moms surveyed set a goal to breastfeed 7+ months, yet close to 40% were unable to reach their goal.
However, the survey also revealed that the right support can make a meaningful difference.
57% said that better access to support would have helped them breastfeed longer
Check back soon for the full results!
When asked what they needed most during the first six months postpartum, moms agreed on three things: mental health support, lactation support, and a supportive village. Together, these needs accounted for nearly half of all open-ended responses—ranking higher than even physical recovery support, household help, or baby care support.
While every breastfeeding journey is unique, it does not need to feel lonely. We’re hoping to help change that by surrounding moms with the care, resources, and support they need.
2026 Survey
Findings from a recent Aeroflow Breastpumps survey showed that moms are having a hard time meeting their intended breastfeeding goals.
e.g. 8 in 10 moms planned to breastfeed for at least 6 months—but only 4 in 10 reached that goal.
One of the top reasons was not having access to the right support. (TBD data point)
With the right resources, we’re hoping to help moms thrive on their breastfeeding journeys.
8 in 10
moms planned to breastfeed for at least 6 months—but only 4 in 10 reached that goal
Free IBCLC-Led Webinar Series
Beginning Breastfeeding: Navigating the First 72 Hours
Wednesday, August 12 at 12:00 PM ET
- Led by Aeroflow Breastpumps IBCLC & RN Linda Callahan
- Understand what to expect during the first days of breastfeeding, including how to tell if your baby is getting enough milk and what's considered normal versus when to seek support
- Learn what breastfeeding resources may be available through your insurance
- Time at the end to ask questions
Link to register coming soon! Follow us on Instagram for updates.
Back-to-Work Pumping: Building a Routine That Actually Holds
Wednesday, August 26 at 1:00 PM ET
- In partnership with Momcozy, this webinar is led by IBCLC Melissa Kotlen and Aeroflow Breastpumps IBCLC Sarah Van Zandt
- Learn how to troubleshoot common back-to-work setbacks and building a pumping schedule around your work day
- Understand the supplies and checklist you’ll need and what insurance may cover
- Time at the end to ask questions
Link to register coming soon! Follow us on Instagram for updates.
Celebrating You with Month-Long Giveaways!
Tell Us about Your Breastfeeding Journey
Have a breastfeeding moment you’re proud of? Something that felt particularly challenging? A funny breastfeeding story to share? We want to hear it all!
Share your story and you’ll be entered to win**!
Visit us on Instagram for details on giveaways throughout the month from partners like Momcozy, Lansinoh, Willow, Zomee, and Medela.
If you’re part of our Pumping Room Facebook group (a great place to meet other moms and build your virtual village), we’ll be partnering with Motif Medical for a giveaway there too!
Give the Gift of Donor Milk Support
Breastfeeding rarely follows a perfect script and sometimes the journey looks different than you expected. Through it all, we believe every mom deserves the support to help her baby thrive.
That's why this month, we're donating to the Human Milk Banking Association of North America (HMBANA) to help provide safe access to donor milk for infants in need.
About HMBANA
HMBANA is a nonprofit organization that helps accredit milk banks in the US and Canada. All HMBANA member milk banks follow a set of standards to ensure safe distribution of donated human milk.
Donated milk goes through rigorous safety steps—including donor screening, pasteurization, and microbiological testing—before it is dispensed to families.
Learn more about the HMBANA mission or how to become a milk donor at HMBANA.org
Additional Support and Resources
Learn about Our Insurance-Covered Classes
Choose from 20+ virtual classes taught live by lactation consultants. Classes cover everything from birth prep to pumping basics.
Join Our Pumping Room Facebook Group
Join thousands of other moms in our Facebook group. Moderated by our certified lactation experts, this group is a place to find resources, ask questions, and chat with other moms.
Explore Our Care Guides
Written by our team of lactation consultants, care guides offer research-backed answers and advice to common questions during pregnancy and breastfeeding.